Every company should have a distinct identification in such a way that it will be your “brand” among others. One of the most effective and fastest ways of building a brand is making ample use of promotional products. You will be surprised to see the sheer variety of promotional gifts on offer in the local market.
Promotional products can suit every budget
Unlike huge advertising and marketing campaigns which cost astronomical sums of money promotional products can be procured to suit every budget. In fact if you plan strategically and buy in bulk promotional products like key chains and pens come at the fraction of the cost of a large colour copy advertisement in any of the leading dailies. You can work with a specific manufacturer as a part of your marketing strategy. This manufacturer can bulk produce promotional items customised to suit your changing needs.
Create an emotional connect
It’s important for you as an entrepreneur to build relationship with your target segment. What better ways to do this than to distribute innovative promotional items at special occasions like Christmas, thanksgiving, new year etc. This will have added value if your product/service offering has the potential for increased use during the festive season. Branded promotional products will make your customers feel special and their appreciation will reflect in the increased sales figures of your business.
Another thing you can do to create an emotional connection with your customers is to make a database of their personal special events like birthdays; anniversaries etc and send out small personalised promotional gifts.