Website designing is something that we need to take seriously especially if this is meant to be used for business purposes. This is an effective marketing tool! With this being said, you need a professional’s help on this matter. However, if the “professional” turns out to be inexperienced, keep on reading this article to guide you on hiring him/her or not.
Easy to use websites or a complex structure?
It may seem like child’s play to create a website with the same basic layout like the scores of sites on the net, but the reason your average layout works is because the simplicity of the site draws in visitors. Many surfers would baulk at the sight of a website that is complex and where the navigation is not so easily discernible. Your web designer should have knowledge of this basic aspect of website functionality and his designs should be aesthetic while being simple
Conversion and Usability Testing
In a world where everything is virtual and where the virtual is infinite, you are up against a multitude of competitors and your web designer should know that. Not only should his designs be attractive enough to lure customers away from other sites, but he should also have his metrics in order. Conversion tests, usability tests, and market research go hand in hand in creating a good web design and your designer should have all these aces up his sleeve.
These above aspects are the most important aspects of web designing so make sure that the guy you hire turns up aces on all fronts so that you do not have to regret hiring him.