Nowadays, it is not enough for a company to have a website for their ads. Instead they have to make sure that their website employs a good and effective web design Sunshine Coast that represents their brand and more importantly communicating their message to the public. But what consists of a good web design? Aside from the right colors and good visual imagery, here are the things you should look for when constructing the web design for your business:
- Remember that your website is an online representation of your company. Having precedence means that your website is able to direct your viewers through the different sections and communicate all the important information independently. Precedence can be established through a variety of techniques and a play on the different aspects on your website. For example, positioning is very important in precedence because viewers do not actually look at the website in a systematic manner instead they vaguely browse through the screen until something catches their eye. Positioning the most important details where viewers can easily find them is a key to successful information dissemination. Colors also help by putting emphasis on the important things. Size also serves the same purpose. Logically, bigger things can easily be seen and thus takes precedence over the small things. Other design elements such as flowcharts and arrows can also be used to direct the users’ attention.
- Layout and Spacing. Business companies often want to display all the information at once. And although this may seem logical because users can have very little attention span, a cluttered website is a no-no in web design. Good spacing is a good technique because it allows your viewers to focus on the important things. Moreover, it allows them to ready better through your content. A clean and well organized website looks more professional than a cramped one.
- Good navigation. Going through the different sections of your website should be one of your top priorities. The navigation buttons should be easily seen and clicked and should be labeled correctly. Your website should be intuitive and offer easy ways of going back and forth the different pages. Otherwise the user may opt to look for alternative websites. With navigation also comes orientation. The website should let the user know where he or she is in the content and what more to expect. Sometimes it is easy to get lost especially if the website offers a great range of information. Again the key here is creating a tree and proper labeling.